An end-to-end lead pipeline for a wellness brand — Instagram DMs, web forms, and walk-ins all funnel into a single nurture flow that runs on WhatsApp and email.
The brand was running paid ads on Instagram and Meta but losing two-thirds of inbound interest before the team could reply. Leads were tracked in three different spreadsheets, and there was no follow-up sequence — interest cooled within a day.
Lead volume rose 4.2× without raising ad spend, cost per lead dropped 62% as instant replies improved Meta's lookalike performance, and the brand now serves enquiries around the clock with a two-person front-of-house team.